1. Who we are

Bible Walk is the trading name of Van Tieghem, Marleen (“Bible Walk”, “we”, “us”, “our”).

Email: info@biblewalkapp.com

Sparrenstraat 33, 8310 Brugge, Belgium

If you have privacy questions or requests, contact us at info@biblewalkapp.com.

2. Scope

This Privacy Policy applies to personal data processed in connection with:

  • The Bible Walk mobile application
  • Our websites and policy pages under biblewalkapp.com
  • Any other services we provide that link to this Privacy Policy

3. What personal data we process

We process different categories of personal data depending on how you use the Service.

3.1 Account and identity data

  • Email address
  • Username or display name
  • Internal account identifiers
  • Authentication related data (for example login tokens handled by the app)

3.2 User content and interactions

The Service lets you submit content such as prompts, messages, journal entries, reflections, and feedback.

We may process:

  • The text you enter
  • Any files, images, or other content you upload if you use those features
  • Metadata associated with uploads (for example timestamps)

Sensitive information note: The Service is faith focused, and users may choose to share personal beliefs or other sensitive details in their content. We do not require you to provide sensitive personal data. If you choose to include sensitive information in your content, you understand that we will process it to provide the Service.

3.3 Usage data and device data

  • App usage events and feature interactions
  • Approximate location derived from IP address (country or region level)
  • IP address
  • Device type, operating system, app version, language settings
  • Crash reports and diagnostic logs

3.4 Subscription and purchase data

If you purchase a subscription through Apple App Store or Google Play, we receive information such as:

  • Subscription status (active, trial, cancelled)
  • Purchase identifiers and timestamps
  • The plan or product you purchased

We do not receive your full payment card details from app stores.

3.5 Communications

If you contact us, we process:

  • Your name and email address
  • The content of your message
  • Support history and related technical information needed to help you

3.6 Marketing, advertising, and attribution data

To measure the effectiveness of our marketing and improve the Service, we may process:

  • Information about your interactions with our website and app
  • Pseudonymous identifiers used by advertising and attribution platforms
  • App install attribution data (which campaign led to an install)
  • Advertising identifiers where permitted (such as Apple's IDFA on iOS and the Android Advertising ID)

Where required by law, this data is processed only after you give consent. See Sections 6.4 and 12 for details on how consent is obtained.

4. Where we get personal data from

We collect personal data:

  • Directly from you when you create an account, use the Service, or contact us
  • Automatically from your device when you use the Service (usage data, device data)
  • From app stores (subscription status and purchase confirmations)
  • From service providers that support the Service (such as hosting, analytics, crash reporting, AI infrastructure providers, email delivery, mobile attribution providers, and advertising platforms), only to the extent needed to run and improve the Service

5. Why we process personal data and our legal bases

If you are in the EEA or UK, we rely on the following legal bases under GDPR and UK GDPR.

5.1 Provide and operate the Service

Purpose: account creation, authentication, delivering features, maintaining preferences, providing AI powered responses, and general operation.

Legal basis: performance of a contract, and legitimate interests.

5.2 Customer support and communications

Purpose: respond to requests, send service related messages (security notices, important updates).

Legal basis: performance of a contract, legitimate interests, and sometimes legal obligation.

5.3 Security, fraud prevention, and abuse detection

Purpose: protect users, prevent unauthorized access, detect misuse, and maintain integrity.

Legal basis: legitimate interests and legal obligation where applicable.

5.4 Analytics and improvement

Purpose: understand usage, fix bugs, improve features and user experience.

Legal basis: legitimate interests for essential analytics; consent for non-essential analytics tracking through cookies or mobile SDKs where required by law.

5.5 Marketing, advertising, and attribution

Purpose: send promotional emails or notifications; measure the effectiveness of advertising; attribute app installs and conversions to advertising campaigns; show relevant ads on third-party platforms.

Legal basis: consent (which you can withdraw at any time).

5.6 Legal compliance and enforcement

Purpose: comply with legal obligations, accounting, tax, and handle disputes or claims.

Legal basis: legal obligation and legitimate interests.

Special category data

We do not ask for special category data as a condition of using the Service. If you voluntarily include special category data (for example religious beliefs) in your content, we process it to provide the Service. Where required by applicable law, we rely on your explicit consent through your voluntary submission and continued use of the content features. You can request deletion at any time.

6. Specific processing activities

6.1 AI features and processing of Inputs and Outputs

Bible Walk uses AI to generate responses based on the content you submit, helping you explore questions about Scripture and faith. We use third-party AI infrastructure providers (such as OpenAI and Google) to power these features.

Inputs are what you enter or upload.

Outputs are the AI-generated responses produced for you.

We process Inputs to generate Outputs, to operate the Service, to troubleshoot issues, and to keep the Service safe. Your inputs are transmitted to and processed by our third-party AI providers in accordance with their respective terms and privacy policies. You can review their policies here:

Model training and improvement. We do not train AI models on your data. We access these models through their respective APIs, and according to their published policies, API inputs and outputs are not used to train their models by default. These providers may retain API data for a limited period (often up to 30 days) for abuse monitoring before deletion, unless otherwise required by law. We do not control these providers’ practices and recommend reviewing their privacy policies for current details.

6.2 Automated Decision-Making

We do not use your personal data for automated decision-making that produces legal effects or similarly significant effects on you. The AI features in our Service generate informational and educational outputs, but these do not constitute automated decisions about you in the sense of Article 22 GDPR.

6.3 Website tracking and analytics

Our website may use cookies and similar technologies for essential operation, analytics, and marketing. See Section 12 for details and how to manage your preferences where applicable.

6.4 Mobile app tracking and attribution

To help us understand how Bible Walk is used and to grow it responsibly, our mobile app uses third-party software development kits (SDKs) for analytics and attribution. These providers may share aggregated or pseudonymous data with our advertising partners.

iOS users. On iOS, in accordance with Apple’s App Tracking Transparency (ATT) framework, we ask for your permission before accessing your Apple Advertising Identifier (IDFA) or tracking you across other companies’ apps and websites. You can change this permission at any time in your iOS Settings under Privacy & Security → Tracking.

Android users. On Android, our SDKs operate in line with applicable platform settings, including the Android Advertising ID controls available in your device settings.

Your choices. Where you decline tracking, our SDKs operate in a more limited mode that limits the data shared with advertising partners. You can manage your tracking preferences through your device settings.

7. Sharing personal data

We do not sell your personal data.

We may share personal data with:

7.1 Service providers

We use service providers to help operate the Service, which may include:

  • Hosting and infrastructure providers
  • AI infrastructure providers (such as OpenAI and Google)
  • Analytics providers
  • Crash reporting providers
  • Email delivery providers
  • Customer support tools
  • Mobile attribution and analytics providers
  • Advertising and marketing platforms (such as Meta/Facebook, TikTok, and other platforms we may use to promote the Service)
  • E-commerce platform providers
  • Payment processors (such as Apple App Store and Google Play Store)

These service providers process data only on our instructions and under contractual obligations to protect it.

7.2 App stores and payment platforms

Apple and Google handle subscription payments and provide us subscription status and purchase confirmations.

7.3 Legal and safety disclosures

We may disclose data if we believe it is necessary to:

  • comply with a legal obligation or lawful request
  • protect the rights and safety of Bible Walk, our users, or others
  • investigate fraud, abuse, or security incidents

7.4 Business transfers

If we are involved in a merger, acquisition, financing, restructuring, or sale of assets, personal data may be transferred as part of that transaction, subject to appropriate protections.

8. International transfers

When we transfer personal data outside the EEA or UK, we use appropriate safeguards. Some of our service providers (such as OpenAI, Google, Meta/Facebook, TikTok, and certain analytics, attribution, and other providers) may process data in the United States and other countries. The safeguards we use include:

  • adequacy decisions where applicable
  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • other lawful mechanisms recognized by applicable law

9. Data retention

We keep personal data only as long as needed for the purposes described above.

Typical retention periods include:

  • Account data and user content: retained while your account is active. If you delete your account, we take steps to remove this data from our active systems within a reasonable period, except where retention is required for legal compliance or security.
  • Backups: deleted on a rolling schedule within a reasonable period.
  • Security and diagnostic logs: typically retained for a limited period unless needed longer for incident investigation.
  • Subscription and accounting records: retained as required by applicable law, typically up to 7 years for financial and tax compliance in Belgium.
  • AI provider data: inputs and outputs sent to AI provider APIs are typically retained by those providers for a limited period (often up to 30 days) for abuse monitoring.
  • Marketing and attribution data: retained according to the retention policies of our providers and as needed for advertising measurement; you can withdraw consent where required by law.

You can request deletion at any time. See Section 13.

10. Security

We use reasonable technical and organizational measures designed to protect personal data. No system is completely secure, but we work to reduce risk through measures such as access controls, encryption where appropriate, and monitoring.

11. Children

The Service is not intended for children under the age required by local law to consent to online services. If you believe a child has provided personal data, contact us and we will take appropriate steps.

12. Cookies and similar technologies (website)

Our website may use cookies and similar technologies, which generally fall into three categories:

Essential cookies. Required for the website to function. These do not require consent.

Analytics cookies. Help us understand how visitors use our website so we can improve the Service. Where required by law, these are placed only after you give consent.

Marketing and advertising cookies. Used to measure the effectiveness of our advertising campaigns and show you relevant ads on third-party platforms. This may include cookies and pixels from advertising partners (such as Meta/Facebook, TikTok, and similar platforms). Where required by law, these are placed only after you give explicit consent.

Your choices. Where a cookie banner or consent tool is provided, you can accept, reject, or customize your cookie preferences at any time. You can also manage cookie settings through your browser.

For information about our marketing partners’ privacy practices, you can review their published privacy policies, including:

Mobile app tracking is governed separately. See Section 6.4.

13. Your rights and choices

13.1 EEA and UK rights

Depending on your location, you may have the right to:

  • access your personal data
  • correct inaccurate data
  • request deletion
  • restrict processing
  • object to processing based on legitimate interests
  • data portability
  • withdraw consent where processing is based on consent

Right to object to direct marketing. You have the right to object to the processing of your personal data for direct marketing purposes at any time. You can exercise this right by clicking the unsubscribe link in any marketing email, by adjusting your notification settings, by managing your tracking preferences through your device or browser settings, or by emailing info@biblewalkapp.com.

To exercise other rights, email info@biblewalkapp.com. We may request verification of identity.

You also have the right to lodge a complaint with your local data protection authority. In Belgium, this is the Belgian Data Protection Authority:

Autorité de protection des données / Gegevensbeschermingsautoriteit
Drukpersstraat 35, 1000 Brussels, Belgium
Email: contact@apd-gba.be
Website: https://www.dataprotectionauthority.be

13.2 US privacy rights

If you are a resident of the United States, you may have additional privacy rights under your state’s laws (such as California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and other states with applicable consumer privacy laws). This section describes those rights and how to exercise them.

For details about the categories of personal information we collect, the sources we collect it from, the purposes for which we use it, and the categories of third parties with whom we share it, please see Sections 3, 4, 5, and 7 of this Privacy Policy.

Sensitive Personal Information. Some of the data we process may be considered “Sensitive Personal Information” under applicable US state laws, including account login credentials and any religious or philosophical beliefs you voluntarily share through user content. We process Sensitive Personal Information only as needed to provide the Service. You may have the right to limit the use of your Sensitive Personal Information.

“Sale” and “sharing” of personal information. We do not sell your personal information. Certain US state privacy laws (such as California’s CCPA) use a broad definition that may include some forms of advertising-related data sharing with partners (such as Meta/Facebook, TikTok, and similar platforms). You have the right to opt out of this sharing with advertising partners and from any sale of your personal information.

Your rights. Depending on your state of residence, you may have the right to:

  • request to know what personal information we collect about you
  • request access to your personal information
  • request deletion of your personal information
  • request correction of inaccurate personal information
  • opt out of the sale or sharing of your personal information
  • opt out of targeted advertising
  • limit the use and disclosure of Sensitive Personal Information
  • receive non-discriminatory treatment for exercising your privacy rights

How to exercise your rights. To exercise any of these rights, email info@biblewalkapp.com with the subject “US Privacy Rights Request” and include your state of residence. To opt out of the sale or sharing of your personal information for advertising, you may email info@biblewalkapp.com with the subject “Do Not Sell or Share My Personal Information.”

We may need to verify your identity before completing your request. You may also authorize an agent to submit requests on your behalf, in which case we may require verification of the agent’s authority. We will respond to verifiable requests within the timeframe required by applicable law (typically within 45 days, with a possible extension where permitted).

Non-discrimination. We will not discriminate against you for exercising any of your privacy rights, including by denying you the Service, charging different prices, or providing a different level of quality.

14. Data deletion instructions

You can request deletion of your account and personal data by:

  • Using the in-app deletion option in your Profile settings, where available, or
  • Emailing info@biblewalkapp.com with subject “Data deletion request” and the email address associated with your account.

For detailed instructions, please see our Data Deletion page.

We may need to verify your identity before completing deletion. Some data may be retained where required by law or necessary for security and fraud prevention.

15. Changes to this Privacy Policy

We may update this policy from time to time. We will post the updated version on our website and update the date at the top. If changes are material, we will take reasonable steps to notify you.

16. Contact

For privacy questions or requests:

Email: info@biblewalkapp.com

Bible Walk, trading name of Van Tieghem, Marleen

Sparrenstraat 33, 8310 Brugge, Belgium